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ISH Frankfurt 2017. Importance Of Participating In International Fairs

Ceramica Globo will participate in ISH Frankfurt, in order to present latest collections and news in the world of ceramics and sanitary ware. ISH Frankfurt  is the world’s leading trade fair for the Bathroom Experience, Building, Energy, Air Conditioning Technology, Renewable Energy, that is taking place in Frankfurt every two years, and the next show is on 14 - 18 March, 2017.

International fairs and exhibitions are an effective instrument of communication and promotion for a company. Events organized to help creating direct relationships, first of all physical contact with clients, suppliers, distributors and also competitors, make a positive effect on business growing. Ceramica Globo as a participant of the trade show intends to present its bathroom solutions and ceramics of an exclusive Italian design, and to introduce its view of innovative, high-quality product.

ISH has 50 years success story. This fair is a starting point to boost new products and innovative solutions on the market, in the field of bathroom design, building, energy and technology. Exhibition center provides an area of  250.000 sq.m. and hosts 2.400 exhibitors and 200.000 visitors from all around the world. A prestigious show case for companies as Ceramica Globo to expand business and to show up with new collections of sanitary ware and ceramics. New collections may be observed on company’s website as well as an information about ISH participation. 

The reasons why Ceramica Globo is taking part in the exhibitions like ISH Frankfurt are different. First of all, it is an opportunity to build a network, i.e. to meet new people or partners, to establish real contacts. Exhibition is a place to expand a market, to conclude contracts and agreements with new partners, to meet face-to-face and shake hands. The last ones are very important to establish a close business relations based on mutual confidence and benefits. 

Field-oriented exhibition is a possibility to meet competitors or companies from related sector, to exchange “know how”, information about products, materials or technologies. Very often, an international fair is a place where new joint ventures has been created, in order to improve a product or expand a market presence. 

The greatest advantage of participation in event is a chance to meet new customers. The best advertisement is a physical contact, when a future customer may watch and touch the product, making decision of acquisition. 

Taking part in a show also means to open up new relations with new markets, different from the national ones. In fact, a great number of companies, professionals, suppliers, dealers visit international exhibitions, there is a chance to close deals or partnerships, and thus, to expand the borders of the business and, as a consequence, a turnover acceleration.

It is important to note, that international fairs and exhibitions contribute into a company image, making an impact of high class company. In the eyes of a client, participation in international fairs increases brand loyalty and as the result, a growth of recommendations to friends and business contacts. 

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